SEO & Ads Maintenance that grows traffic and lowers cost

Continuous optimisation for organic visibility and paid campaigns so each channel amplifies the other and your marketing budget works harder.

Explore ServicesRequest a Free AuditMonthly & Quarterly Plans
What you get

Integrated SEO + Ads health checks, keyword alignment, landing page optimisation and continuous monitoring to lower CPC and boost organic growth.

20%+
Avg CPC reduction
30%+
Avg organic visits uplift

Core service areas

We treat SEO and paid campaigns as parts of one growth system: technical foundations, content, and paid media working together with measurable KPIs.

Technical SEO

Performance, crawlability, schema, sitemaps, redirects and server-side issues that block search engines.

On-page & Content

Keyword-driven content, meta optimisation, headings, internal linking and conversion-focused page structure.

Ads & Campaigns

Google, Microsoft & Meta campaigns: keyword strategy, bidding, creatives, tracking, and budget efficiency.

Integrated Reporting

Combined dashboards for organic and paid performance with clear action items and ROI signals.


Technical SEO maintenance

Ongoing technical housekeeping prevents ranking losses and ensures paid landing pages convert and track correctly.

Performance & Core Web Vitals

Continuous monitoring and fixes for LCP, FID/INP and CLS, server response, caching and image delivery.

Crawlability & Indexing

Sitemaps, robots, canonicalisation, redirect chains and removal of crawl traps that waste budget and visibility.

Tracking & Attribution

Correct GA4, conversion events, server-side tagging and UTM consistency to avoid misattributed spend.


Content strategy that supports both organic and paid

Create content that ranks and reduces reliance on paid channels, while using paid traffic to validate and accelerate winners.

Keyword & Topic Alignment

Shared keyword maps for SEO and PPC, intent-focused landing pages and content calendars that feed both channels.

Content Tests & CRO

A/B tests driven by paid traffic, iterate content and CTAs, then roll winners into organic pages and templates.


Ads & Campaign maintenance

We manage ad campaigns with a focus on efficiency, tracking accuracy and synergy with SEO efforts.

Account Audits

Identify wasted spend, broken tracking, and low-performing keywords or audiences to reclaim budget.

Campaign Optimisation

Bid strategies, negative keyword lists, creative refresh cadence and automated rules to improve ROI.

Landing Page Sync

Ensure landing pages are fast, tracked and optimised for conversions, with A/B testing fed by paid traffic.

Budget & Attribution Strategy

Align spend with long-term organic goals, use experiments to shift high-cost queries into organic focus where possible.

Platforms we manage

Google Ads, Microsoft Ads, Meta Ads, programmatic platforms, and social advertising with cross-platform reporting.


Integrated workflow

A repeatable, measurable process that keeps organic and paid channels aligned and accountable to shared KPIs.

  1. Discovery & Audit — site health, organic keywords, ad account review, conversion tracking check.
  2. Quick Wins — priority technical fixes, ad adjustments, and tracking corrections within 7–14 days.
  3. Roadmap — combined 90-day plan with content, technical and paid milestones and KPIs.
  4. Ongoing Execution — weekly optimisation, monthly reporting and strategy sessions.
  5. Quarterly Growth Tests — experiments to shift high-cost paid volume into sustainable organic channels.

Pre-engagement checklist

Provide these to make the first audit fast and actionable.

  • • Website URL and CMS access notes
  • • Analytics access (GA4) and Search Console
  • • Ad account access or screenshots (Google Ads, Meta)
  • • Top converting pages and goals
  • • Any recent migration or major site changes
  • • List of current landing pages used in ads
  • • Current monthly ad spend and budgets
  • • Access to tag manager or server-side tagging notes

Request a free audit

Please let us know how we can address you and get back to you:




What happens after you submit

We'll perform a short site and ad account review and return a prioritized list of fixes and opportunities.

  1. Free 30-45 minute review for qualifying sites
  2. Clear list of quick wins and a 90-day improvement plan

Contact & next steps

After you request an audit we'll confirm access needs and share a short pre-call checklist so the session is focused and productive.

Deliverables

Audit report, prioritized fixes, 90-day plan and optional managed campaign setup.

Timing

Audit returned within 3-5 business days; quick wins often within 7-14 days.

Guarantee

No-obligation audit. Clear actions and transparent reporting on outcomes and spend.

MicroCodeZ — SEO, Ads maintenance, and integrated growth services

Where we service

Local teams and remote support across Australia, United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain and Egypt — websites, SEO, ads, branding and our Business e-Management platform.

- - - - - - - -
Sydney
Sydney (NSW Metro)

Local product teams, fast on-site support and marketing specialists focused on converting city customers.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
New South Wales
New South Wales (regional)

Regional rollouts, multi-site management and BeM modules tailored for dispersed teams and multi-branch businesses.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Canberra
Canberra (ACT)

Government-friendly implementations, accessible websites and secure operations for public sector and professional services.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Melbourne
Melbourne (VIC)

Design-led teams and conversion optimisation specialists to help Melbourne startups scale fast with high-converting UX.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Adelaide
Adelaide (SA)

Local agencies and remote delivery combine to provide cost-effective websites and campaign support for SA businesses.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Queensland
Queensland (Brisbane & regional)

Campaign specialists and SEO teams experienced in e-commerce, tourism and service businesses across Queensland.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Perth
Perth (city)

On-the-ground delivery and remote engagement to serve WA startups and scaleups with site builds and integrated ops.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Western Australia
Western Australia (regional)

Regional WA coverage for multi-site businesses, remote monitoring and BeM module rollouts across distributed locations.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Northern Territory
Northern Territory (NT & remote)

Support for Northern Territory enterprises and remote operations, including lightweight sites, monitoring and ads management.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Abu Dhabi
Abu Dhabi (UAE)

Local market knowledge and remote delivery for websites, SEO, paid campaigns and platform integrations across the UAE.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Dubai
Dubai (UAE)

High-growth market focus: e-commerce, hospitality and enterprise platforms with multilingual and mobile-first approaches.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Sharjah
Sharjah (UAE)

Regional UAE expertise with focus on B2B and cultural localisation, fast delivery and phased rollouts for emirate-specific needs.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Ajman
Ajman (UAE)

Cost-efficient development and campaign support for smaller emirate markets, with remote project management and phased delivery.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Saudi Arabia
Saudi Arabia (KSA)

Enterprise and consumer market experience with localisation, Arabic support and large-scale campaign management.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring - BeM
Kuwait
Kuwait

Targeted campaigns and website builds for a market with high mobile usage and strong e-commerce potential.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Qatar
Qatar

Support for fast-moving campaigns, multilingual landing pages and region-aware SEO & analytics setup.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Oman
Oman (Muscat & regional)

Support for Omani markets with mobile-first sites, campaign optimisation and platform integrations suited to regional connectivity and compliance.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Bahrain
Bahrain (Manama & regional)

Compact market delivery with emphasis on e-commerce growth, multilingual landing pages and rapid campaign testing for GCC audiences.

Services: Websites - Design - Branding - SEO - Ads - Hosting - Monitoring
Egypt
Egypt (Cairo & New Administrative City)

Local market experience and remote delivery for Egyptian businesses: bilingual sites, localisation, SEO and paid campaigns tuned for MENA audiences.

Services: Websites - SEO - Ads - Hosting - Monitoring